Marketing Plan
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Is Your Marketing Plan Ready for an Update?
With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time. Each Marketing Plan is Unique For those writing a marketing plan for the first time, it is important to know that there is no "magic Read More... -
The Successful Marketing Plan
The successful marketing plan is often seen as an elusive, unobtainable ideal that you read about in large marketing text books. This widely held perception is most likely the result of people or businesses trying to market something (or someone), but being hampered by a lack of resources. And I use the term resources in the widest possible sense of the word. The bottom line is that most marketing plans are not worth the paper they are written Read More... -
Developing a Marketing Plan for Your Small Business
Going into business for you can be both an exciting and scary proposition. The idea of making money doing something that you know and love can be overshadowed by all the business aspects that need to be tended to. One such aspect is developing a marketing plan. A marketing plan is essential for several reasons; the most important being that without a marketing plan in place your small business stands a much better chance of failing. You need a d Read More...
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